If you are in direct sales, home party plan company or MLM/Network Marketing there are TONS of ways to leverage your OFFLINE marketing efforts.  Be CREATIVE. Make your business and brand stand out in your local area and ALWAYS KEEP YOUR TARGET MARKET/CLIENT in mind, especially when paying for any kind of advertising. 
 

Here is a checklist of 101 CREATIVE Offline Marketing Ideas!

#1. Take a small zip lock bag (snack sizes work well) and include the following in it:
Your Business Card, Business Mini Flyer, hard candy or a lollipop, mini flyer of current host specials, discount coupon (optional) etc.
Hand these out to the bank tellers, retail cashiers, at your kids sport events, every where you go!
 

#2. Hotels & motels stays: Leave a mini catalog, business card & discount coupon for the maid. 
Be creative when you leave tips for Hotel Maids, Waitresses, Waiters, Hair Dressers, etc. Don’t just hand them your business card, make it memorable! You can also buy cute little beaded change purses at your local dollar discount store and raid the $1 bin at Target.
 

#3. Print out flyers with your contact info (not your personal address), your website address & email address along with any current specials you are offering.
Then contact local apartment complex rental offices and ask them if you can leave fliers in their office or hang on their tenants doors. Offer to give the office employees a free gift or discount on their personal orders as a thank you. 


#4. Contact local area bridal supply stores, bridal gown stores, caterers, tux rental centers, etc. Ask them if you can leave your business cards & fliers about your company for them to give to their customers. Offer store owners a free gift or a personal discount for helping you spread the word about your business.


#5. Daycare Centers: They are excellent to contact and leave business cards and/or fliers with for products that are very geared towards women and moms. 
Get even more TARGETED and print out a flyer with your children's line of products and attach your business card & a discount coupon. So whatever company you represent, find some items that cater to children or to moms and make up a flier or blitz card. 


#6. A lot of churches hold a Spring and Fall Fest! Contact them about getting a table or a booth. A lot of times this will cost you under $15.00 for a space.
In addition to products, be sure you take business fliers, plenty of catalogs, business cards etc. Make up entry blanks for a give-away that gather the customers info so that you can capture their information and follow-up with them later. 


#7. Join your local area chamber of commerce. They are always holding local business events, luncheons and mixers that you can participate in and as a member you will have access to their email list. They can even do a ribbon cutting ceremony for your business. 


#8. College Campuses: A lot of college students are also looking for an extra income so target them with your Business Opportunity. They usually have bulletin boards, tables and other things where you can leave your information for FREE. 


#9. Contact your local area Welcome Wagon or Welcome to the Neighborhood Group. Ask them about leaving mini catalogs, fliers, business cards, discount coupons, freebie mini gifts, etc with them.
They are always looking for additional items to place in their Welcome Bags and can be great exposure for your business. 

#10. Contact your local area hospitals and ask to talk to the person who coordinates the New Mommy Diaper Bags. These bags are filled with products, samples and other stuff for new moms who just had a baby. Most hospitals allow you to donate these items for FREE. 


#11. Contact your local medical offices, particularly Gynecology and OB Offices and Pediatric Offices and inquire about you leaving information with them. This is a way for you to TARGET parents of children with both the home party opportunity, the business opportunity and new customer sales for your products. 


#12. Donate a product to your local area radio station, they have numerous monthly contests and they are always looking for sponsors for give-aways. 


#13. Donate a product to your local area bingo halls. They are always looking for sponsors of their Bingo prizes.


#14. Call your Chamber of Commerce and find out about local area job fairs. Find out information for a booth and focus on the business opportunity side. Be strategic with the info you share focusing on success stories of your team and company. {Facts Tell - Stories Sell}. Be sure to host a give-away or contest to collect information for follow up. 


#15. Call your local area colleges and find out when their next job/employment fair is. A lot of times you can get a booth or table for less than $35. Be strategic with the info you share focusing on success stories of your team and company, especially stories of younger people in the company around the same age. Always think TARGET MARKET. {Facts Tell - Stories Sell}. Be sure to host a give-away or contest to collect information for follow up. 


#16. Contact local area car dealerships and ask about donating a small hand/small packet FREE to their customers who come in and test drive a new vehicle. 


#17. Target your local area gyms if your product is TARGETED to the health and wellness field. You can get a table space for $20 or less in most cases. Make sure you have 3-5 products on display, plenty of catalogs, business cards, fliers and success/transformation stories. Host a give-away so you can capture information to follow up later. 


#18. Network with other business owners in your community. Find out what events and activities they participate in. They are usually “in the know” and can help you get started in networking in your community.


#19. Contact Companies in your area to see if you can come in and set up a table in the employee lounge or cafeteria for a employee shopping break, especially during holiday times. You will be surprised how many companies will allow you to do this if you ask them. Be sure to make up a nice thank you gift for the HR person who helps you coordinate this. 


#20. Does your local area TV cable company have a local information channel? Inquire about advertising. These ads can reach thousands of potential buyers for you. 


#21. Contact local small companies and shops to see if you can offer an exclusive discount or freebie gift to their employees. Companies are always looking for a way to “treat” their employees to specials from the local surrounding community.


#22. Small Home Town Newspapers - If you have an advertising budget your smaller town newspapers are very affordable. Do some research and see which ads have run the longest in the paper and get a good response. The person who handles this for the paper will be happy to go over that information with you. 


#23. Get a low cost outdoor banner printed up with your business information on it. You can usually get them done for $100 or less depending on who makes it. You can have these outdoor banners displayed at outdoor music/concert events, outdoor children’s sporting events, outdoor adult sport events, outdoor neighborhood block parties, outdoor community events, carnivals, fairs, etc. 

**Don't put date specific info on it so you can use it over and over again.** 


#24. Take your business on the road during nice weather. Contact local area parks & community centers to see what their schedule of events are and inquire about setting up a booth or table. This is a great way to network & market your business to those in your community. If your products are homemade/handmade you can also participate in Farmer Markets. 


#25. Community Coupon Packs: Contact them and see how you can participate and advertise your business. Ask about their advertising reach - how many homes their mailers go out to and determine if the price to advertise is well worth the reach of homes. 


#26. Contact small local area businesses such as hair salons, massage parlors, boutiques, banks etc.
See if you can set up a table for 1 week with 3 of your best selling products on it along with some catalogs, fliers, coupons and your business card. Keep a basket on the table for any customer orders which you can follow up on after you return back to pick up your display. Offer the store owner or manager a free gift for allowing you to do this. You can also offer to donate a prize for a contest if they let you display the prize donated & get a copy of the contestants entry blanks after the promotion closes.


#27. Contact local area pizza shops, diners, deli’s and coffee bagel shops to ask them about advertising on their paper place mats. 


#28. Contact local area restaurants, bars and clubs and see about advertising on their paper beverage coasters. 


#29. Local Television Stations: are always holding on-air contests & website contests for their viewers, contact them about you donating a prize or gift certificate to sponsor one of their contests. Great exposure for your business. 


#30. Attend local area holiday shopping events. Customers who are ready to spend holiday shopping money turn out for these events by the thousands. You can usually get a booth for less than $100 so they are economical to participate in during the busy holiday shopping season. 


#31. Hold a local area community block party at your home or local community center. Families are always looking for something to do during the nice weather seasons.
Optional: Attend your neighborhood block party and set up a table with your product offerings or samples. Get out there in your community and get your business seen.


#32. Get your business listed in your cities telephone book yellow pages. A lot of them also have a coupon section too.


#33. You can take this phone book advertising one step further by finding out what company makes the plastic vinyl phone book covers which have local business ads on them and get your business added to it.


#34. Get your business information printed up on pencils and hand them out to local colleges and technical schools for them to hand out to their adult students. This keeps your business information in front of them. (Make sure you only donate them to schools with adult students).


#35. Get a vehicle banner made for your automobile. I recommend the vinyl window clings or vinyl cling ones that stick to your automobile but don’t scratch or remove the paint. You can easily remove them when washing your vehicle. A local sign company can do these for you as well as online resources like www.VistaPrint.com


#36. If your city has a travel guide that tourists request, contact that business and find out how you can advertise in it.


#37. Local City Maps: Even city maps have advertising on them now. You can usually get a small business ad printed on them for an economical price. Don’t advertise your personal location. If you don’t have a business location then advertise your website address or email address.


#38. Contact local area hotels, motels and bed & breakfast inns and ask them if you can do up a Lobby Basket and leave it in their Lobby. You make up little packs of info about your business & products and put them into the Lobby Basket for their patrons to take. They usually have a pamphlet wall or area too with pamphlets from local area attractions etc. If they don’t have a lobby basket area, inquire about leaving your business info in their pamphlet area.


#39. Get your business info printed up on balloons. Think TARGETED - are your products and services are geared towards kids and moms? This is very economical to do and you can then distribute them to local community centers, sporting events and other types of places where parents book their children’s birthday parties. These balloons can be displayed at the birthday party giving you business exposure. You can usually get them done for .3-.8 cents each. Your business name & website address is all you need on them.
 

#40. Find a few other self employed business owners in your community to team up and collaborate. You can all sponsor a local parade float. Make up signs with your business info imprinted on them so that you can receive some great business exposure during the parade. You can even hand out fun items during the parade to families with your business info on them. 


#41. Get some T-shirts printed up with your business information on it (both front & back sides) and hand them out to some friends, family and co-workers and ask them to wear them out and about in the community. This is their FREE gift for helping you to spread the word about your business and a way to support you. Other options: Ball caps and tote bags


#42. Get some canvas tote bags printed up with your business information printed on it. Find a few ladies who are very active in your community and ask them to use your tote bag and give it to them for FREE under the agreement that they will use it every time they go out in the community for errands, grocery shopping & events.


#43. Have fun small window stickers made for your vehicle that you can put on the back glass. Ask your friends and family to participate and put one on their vehicle. Use key buzz words and great graphics to catch attention. 


#44. Wear a business name tag every time you go out into your community. Use a catchy fun slogan printed on it for example
A. Ask me about my _______ products {be sure to use a catchy juicy word!}
B. I work from home, you can too!
C. Get Paid To Party!

#45 Does your city publish a local magazine? Contact them about advertising or if they hold contests for their readers offer to donate a product or service for their contest. If you love to write and have a blog, offer to be a guest writer and publish an article with value driven content which will lead people to check out more about what you do. 

#46. Check out your local area state fairs and community carnivals, there are always a lot of them going on especially during the spring and summer. Think about the type of products that would do best at events like this to see if its worth the investment. Always keep targeted marketing at the forefront of your mind. 


#47. Get some business card magnets printed up and hand them out to mix things up from a normal business card. People are more apt to keep a magnetic business card compared to a regular one which gets shoved into a drawer or wallet. By having a magnetized card, your business is kept in front of the potential customer/client. **Be sure to use colorful photography that will stand out, test out some different images on social media and see which one gets the most likes and comments. 93% of consumer spending comes from graphics so be sure to use great photography for an item like this that will cost more than the average business card. 


#48. When you give gifts to family, friends, neighbors, co-workers etc. make sure you give them gifts from your own company. This allows other people to see & touch your gift meaning FREE business exposure for you! (plus, you bought the gift from yourself so you are saving money)


#49. If your products are food or drink related invite your spouses co-workers over to your home for a little mingling party. Serve some refreshments or do a cookout BBQ and use your products. Its a subtle way to expose people to what you do without being salesy or pushy. 


#50. Do a neighborhood children’s shopping party: Leverage the holiday seasons like Valentines, Easter, Mother's Day, right before end of school for teacher gifts and Christmas. Make sure you have plenty of inventory on hand. Make it a play date so parents can let the kids play while they shop easily for gifts and not have to drag tired kids into a store.  
**To make it extra fun you can also have a gift wrapping table set-up so the gifts can be wrapped before they leave.** 

#51. Do a joint party with another consultant in a non-competing business. Partying with a friend is always more fun. You can hold it at one hosts home, your home or at a local community center. Invite every one you know and have others help you spread the word. Hang up fliers at local centers & businesses too. Create a public FB event (if you are holding it at a more public place) to help spread the word and have more eyes see it on social media.


#52. Put an AD in the back of local high school yearbooks. You can usually get these ads for around $20.00 which makes it affordable advertising. 


#53. Put an AD for your business in local athletic sport programs like at the High School level, Little League and even some professional sporting events. 


#54. Contact local churches and religious groups and see if you can place an AD in their weekly church bulletins & program guides.


#55. Do you have a local Community Play House? If so, get a business ad placed in their play programs. 


#56. Co-Sponsor a local youth athletic group: baseball teams, softball teams, cheer leading squads, gymnastic squads and swim teams, etc. are always looking for sponsors. Great exposure for your business in your local community. 


#57. Get a Yard Sign: If you have a home business consider getting a yard sign printed up and proudly display it in your front yard. **BE CREATIVE: use catchy titles and buzz words w/ great pictures. You want it to get noticed and be rememberable so they want to check out more info on your site.  


#58. Does your neighborhood hold local meet & greets? If so, make sure you go out and network. Get to know your fellow community members. Build relationships. Get connected with them on social media. Give value. 


#59. Donate a raffle drawing prize to a Non-Profit group or charity in your local community. They are always looking for prize donations for their charitable raffles. 


#60. Do you have an online business & website? Consider getting some computer mouse pads printed up with your website address & business/brand name on them. Give them as gifts. This will keep you and your website in front of them every time they sign online. This encourages them to check out your website often for new products, updates & features. **BE CREATIVE - use great graphics, branding images. Stay away from company products as that will continue to change. Instead lead with your brand and branding images and use a call to action or great inspirational quote.


#61. Local bus stops: Many have local business advertising on them? Call up the company and see how much it would cost you to advertise there. Be strategic, think about the area and demographics. What products or services would be best advertised in that location.


#62. Does your local area grocery store allow advertisers to place business ads on the back of their cash register receipts? If so, contact them about getting your business ad there too. Shopping cart baskets now have advertisements on them too. 


#63. Local baby expo’s and baby events/contests. Set up a booth or table with your business info and products. These events are always very popular and a great way for you to reach new customers. THINK TARGET MARKET: Make sure when you invest in booths that your products and services are TARGETED for the audience. 

#64. Watch your local newspaper for wedding, engagement and new baby announcements! Make a list and then go to: www.searchbug.com to try to track down addresses. You can mail off your business info to them announcing your business, bridal gift registry, baby gift registry, etc.

#65. Stamp your business info to the outside of all outgoing postal mail. Include your business card on the inside. Do this for personal mail, business mail and for paying your bills. 

#66. Contact your local fire & ambulance companies and see if you can set up a table at their next BBQ event or fundraiser event. It will probably even be FREE.

#67. Contact LOCAL Assisted Living Centers for Senior Citizens (NOT nursing homes and see if you can come in and offer a shopping opportunity being strategic around holiday times. Seniors can NOT get out like they used too so they appreciate being able to shop from home and the majority of them don’t own computers & if they do, they are not extremely computer savvy…so offer a one on one shopping experience with them. They also appreciate the adult company. :)

#68. Are there local small summer concerts held in your local parks? Ask about advertising/sponsorship options during these types of community events.

#69. BUY little boxes of Smartie ™ Candies! Print labels and place your business info on one side on the front side slap on a label that says “Be a Smartie, Earn FREE (Your Company Name) w/a Party!” These are GREAT to use for Halloween and all the class parties that go on during the year at school for those that have kids in school.  

#70. Make up candy packs with your business info attached to them and hand out to the Halloween Trick or Treaters!

#71. Exchange Business Cards, Fliers or Coupons with another Home Party Consultant in a NON-Competing Business and place her filler in your bags & outgoing packages & have her do the same for you! Sort of “scratching each others backs”.

#72. The PUBLIC Library: ask if you can leave catalogs, mini-flyers or blitz cards.

#73. Do a CATALOG SWAP with another party plan consultant (NON competing business). See if she will swap a few catalogs with you. You hand out a few of her catalogs at the END of your party and have her do the same! Hand them out as guests are LEAVING the party!

#74. Find someone who can do "mint books"…printed with a pretty graphic on it, along with your business info…they look like matchbooks and inside is a piece of peppermint hard candy. Make great handouts/touch points for your business. 

#75. Do a PARTY SWAP with a Consultant in another HOME party business! (NON-COMPETING!) Tell her if she holds a (Your Company) Party for you…..you will hold a XYZ Party for her.

#76. Ask about getting your info printed onto golf tee’s and golf balls & then donate them to a local golf course, driving range, mini-golf course, schools who have a golfing program, or "little league" golf program. 

#77. FOAM DRINK COZIES: See if the cost is feasible for you to have printed with your business info on them & hand them out at local sporting events. 

#78. Indoor Concert Arena’s. Tons of advertising by local and national merchants at concerts. Check into the availability and cost. 

#79. Children LOVE stickers! Buy a slew of stickers with your business name on them and hand them out. Chances are that the kid’s parents will see the stickers too. 

#80. Temporary Employment Agencies: Ask about dropping off packets of info about Your Business Opportunity to them. The Economy is sluggish in a lot of the areas. You could offer a nice referral fee to staff members for a referral. 

#81. Print up some flyers and get permission from local shopping centers to see if you can leave them on car windshields. Always ASK permission first. You will be surprised at how many will allow you to do this. 

#82. Does your community print up FREE Renters Guides, House Buying Guides Etc? (you can usually find them for FREE at your local supermarket). If so, contact them about placing your business ad inside one.

#83. Got a local ice cream man who drives around in his ice cream truck throughout your community? Talk to him about passing out flyers or letting you add a logo onto his truck via a vinyl cling logo banner. 

#84. Do a web search for you local county, local township and surrounding areas. You can find many websites for your area with FREE online business directories to list your business.  

#85. Are there any professional moving companies in your area? If so, give them a call. They usually give out new business packet info to their customers/clients to welcome them to their new home. See about adding your business information to their “New Move” Packs.

#86. Local small town radio stations that are usually found on the AM frequency usually offer very low-cost local area advertising on their small radio station. A great way to get your business info out to those in your local community.

#87. Get your business information printed out onto paper text book covers. You can make them yourself! Donate them to local area adult technical schools and colleges.

#88. Is there a local business in your area holding a upcoming grand opening? If so, contact them and ask if they are giving away freebies to the first few hundred customers plus they do heavy advertising announcing their grand opening. This is a GREAT way for you to capitalize on their marketing efforts. 

#89. Get your business info printed up on inexpensive bookmarks and donate them to local area colleges, adult technical schools, book reading groups, libraries etc. You can usually print up your own bookmarks with your business info on them for less than .8 cents each! This will keep your business info in front of those avid book readers. They are also great to give away for FREE with customer orders.

#90. Put your Business Knowledge to work. Offer to teach classes.
Examples: If you are with a kitchen/cooking company offer to teach a cooking/meal prepping class. They are always looking for fast & easy ways to prepare healthy meals.
If you are a scrap booking consultant, offer to teach a class to new moms on how to scrapbook new baby pages.
If you are a Bath/Body/Spa consultant offer to teach pampering classes to women & moms, skin care and make-up tips. 
You can find adult programs by contacting: Local Community Centers, Local Civic Groups and a lot of High Schools & Community Colleges offer evening classes to adults. (continuing education).
This generates leads, offers value and will lead to sales. Only takes a short amount of time!

#91. Put the word out to your friends, family & co-workers that you offer freebies to party go’ers. 
People who are holding baby showers, bridal showers, birthday parties, anniversary parties etc. make up party goodie bags and are always looking for things to stuff them with. Depending on what type of party it is depends on what you can donate.
Print out pretty bookmarks, recipe cards, candy wrappers, gift bag tags, shopping lists, chore lists etc. with awesome creative graphics on them along with your business info. 


#92. Print out your own Re-ordering labels. If you sell consumable goods (foods, spices, soaps, bath products, cosmetics etc) make sure you stick on a small re-ordering info sticker with your business info on it so that your customer can easily locate your information for placing reorders. This is also important to do considering some customers purchase items from you to give as a gift, this way the person who received the gift will also know how to contact you and will become a potential new customer for you.

#93. Establish a Referral program for your business and print out referral coupons. Offer established customers a free little gift or personal discount if they refer a new customer to you. 
Established customers are more apt to refer new customers to you if they know they will be rewarded for that referral. Verbal referral programs don’t work well, so print up referral coupons or referral promotion cards to hand out to your established customers.  You can also add a sticker to the backs of your business cards.

#94. Print out Coloring Pages with a small section on them advertising your business and donate them to local area restaurants, daycares etc.


#95. Contact your local area Girl Scouts, 4-H Club and other youth groups. Talk to them about you coming in to do a project with the youth’s in the group. You can also talk to them about your business fundraiser program if you offer one. During the summer time there are a lot of youth camps throughout the community. You can also find youth camps through local churches. Some are seasonal and some are year long programs. The YMCA is also a great resource.
For Example: If you are a Kitchen Consultant, come in and teach the youth how to cook or about kitchen safety. If you sell pet products, go in and talk about grooming a pet. If you sell candles, go in and make some mini candles or teach them how to decorate them for gifts. Be CREATIVE.

#96. If you are crafty with your computer you can print out tea bag wrappers with a pretty design on them along with your business information and wrap a tea bag. 
Donate them to: Assisted Living Centers, Senior Community Centers, Daycare Centers (to be given to the parents & teachers), School Teacher Lounges, Employee Break Rooms etc.

#97 Make sure you leave info about Your Business on your answering machine or voice mail message. Not everyone who phones you knows that you sell or represent a particular company.

#98 Take your outdated catalogs and randomly mail or distribute them thru-out your neighborhood. Make sure you stamp it OUTDATED and provide contact info for yourself so they can contact you if interested to get a current catalog.

#99 Get Business Themed Banking Checks. Your bank checks pass thru tons of hands that could become potential customers or party hosts. If possible get your email address or website URL pre-printed onto them. 

#100. Get your business info printed onto matchbooks and donate them to candle shops, smoke shops, clubs etc. to help get your business name out in your community!


#101 Contact your local HOA and ask about advertising in their monthly resident newsletter. These are usually very inexpensive, less than $50. Be TARGETED. Think about the demographics of your area and neighborhood. What kind of products would people be most likely to buy and showcase those items.