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I'm April the #CreativeMomista • A Vintage Soul passionate about living a simple life with a modern approach to business and branding

6 Easy Steps To Creating A Personal Brand

6 Easy Steps To Creating A Personal Brand

Building a personal brand was a huge turning point for me in having a major breakthrough to building a successful business in the direct sales/network marketing industry after struggling for eight frustrating years. I have continued to focus 110% on my brand in building my coaching practice and the investment has been well worth it. If you are new to branding this blog post and branding blueprint will help you put some of these pieces together. Its my hope that it will show you how doing business a difference way can completely turn your business around. 

Your brand is your calling card. It's your signature. It allows you to create a cohesive "umbrella" for all of your interests and passions. Why brand a company, service or product when you can be branding YOU. Giving value around your strengths, gifts and talents is what earns the trust of your network. Without trust people will not buy from you.

Make-up, coaching, skin care, jewelry, kitchenware, shampoo, weight loss supplements, cleaning products are a dime a dozen. Why should someone choose to buy products from YOU verses someone else or even their local big box store? There is no one like you and that is your superpower. Your uniqueness is why people will be drawn to you like a magnet. Its never about what you do. People have to like, know and trust you as a person, be attracted to YOU. That is how you earn trust and become a respected resource.

When you build quality relationships with like minded people they will organically be drawn to work with you. Your brand is the gateway to earning the trust needed for people to buy from you and partner with you. It allows you to build a community of people centered around YOU and that tribe will follow you wherever you go because they trust YOU. 

Let me give you an example, one that is a trusted well known household name: Martha Stewart took her love of cooking, entertaining, decorating, organizing, gardening and organized those areas of passion under one "umbrella", under one signature brand. She uses her name and that has become her trademark. She took hobbies that fueled her passions and began to give away free advice and value. Even today her blog is full of free templates, shareables, printables and advice. She continues to give free value which in turn earns the trust of her followers who become paid consumers when they walk into a store to buy her dishes, sheets, cookbooks and craft supplies. 

Let me break this down even further for you. When you land onto Martha's website do you immediately land on her online store where you can buy stuff? Are you immediately staring at cookware and sheets with some sales copy begging you to make a purchase? NO.

You land onto a page that talks about how to find the perfect plant, a 5 ingredient mousse recipe and a DIY guide on how to make a mid-century quilted pillow. She gives you VALUE. Embedded within the mousse recipe may be a hyperlink to a special baking dish that she sells but she GIVES VALUE FIRST and softly up-sells you into products. The value that she gives in helping you solve a problem or tackle a project and it earns your trust and therefore you buy from her. That is what proper selling and marketing should look like but you need an identifiable personal brand in order to accomplish this. 

What does your current personal brand look like? Are you leading with incredible value that your audience can not get enough of, that attracts them to do business with YOU, or do you spend day after day posting about what you do? Your latest flash sale? A fact about your company that no one really cares about because its not solving their problems? Talking about your latest coaching package? Posting about the trip you are trying to earn? What kind of engagement are you getting on those types of posts? I bet its not very good {I know from experience}.

Organizing your personal brand can seem overwhelming but here is a 6 Step Branding Blueprint to help you start the process of forming your own cohesive brand and message.

PERSONAL BRANDING STEP ONE: THE POWER OF YOUR STORY/DEFINE YOUR PASSIONS AND PURPOSE

Your story, past, experiences, struggles, who you are is what people will resonate with. Your story is your greatest asset. Its what makes you relatable and allows others to identify with you. This exercise is two fold: identify your passions and purpose around your life experiences and define your target market. 

1. What are your passions? Hobbies?

2. What do you want to be known for? 

3. What do your family and friends come to you for advice?

4. How do you want to help people? 

5. What makes you feel fulfilled?

Write out your gifts, talents and passions. What are your strengths? What makes you unique to the world? You can even enlist your friends and family to help you with this, asking them what are 1-2 attributes they admire/appreciate about you. Answering these questions will start to mold and shape your brand around your strengths.

PERSONAL BRANDING STEP TWO: DEFINE YOUR TARGET MARKET

This may come as a shock because this is going to go against everything that most companies teach when it comes to sales, sharing products and recruiting but the sooner you learn and fully embrace "target market", you will be unstoppable in your business. You are NOT meant to work with everyone. Companies are out there teaching "talk to everyone, share this with everyone, its a numbers game, talk to enough people and you will be successful". While the law of averages will work eventually, it can also be a very frustrating experience to work through 100 people and only have 10 say yes to purchasing a product or joining your business. Doesn't it make more sense to talk to 10 of the RIGHT people and have 5 say yes?

So how can you change that and have less rejection and experience more success? Define YOUR target audience. A good place to start is to understand YOUR personality type first. Have you taken the Creative Branding Style Quiz? Make sure you take the time to do that and learn YOUR personality, strengths and weaknesses. 

Once you better understand YOUR personality traits you can define and better target the people that will resonate with you.  Surrounding yourself with like minded, like spirited people will increase your rate of success. You will attract people that "get you" and have common interests. The trust will be earned and a relationship established quicker. Picture going to a dinner party and meeting someone that you have zero in common with. The conversation and breaking the ice is a struggle because there is no common interest to talk about and keep the conversation going but meet someone that you grew up in the same town, know some of the same people, own the same type of dog, attend the same church and that can turn into someone feeling like a long lost friend. 

Once you define your target audience you can seek those types of people out at networking events and social media to position yourself in front of an audience that will be open to a relationship with you, giving their trust and opening their wallets to do business with you. 

1. What problem(s) do people have that you can help solve for them?

2. Who are they? (female, male)

3. What do they do for a living?

4. Do they have kids?

5. Are they career minded?

6. Pursuing higher levels of education?

7. Work in a specific field? (Nurse, realtor, photographer, teacher, traditional business owner). 

PERSONAL BRANDING STEP 3: NAME IT. CLAIM IT. OWN IT. 

Now that you have a better understanding of what drives your passions, you can drill down your brand message. Include a brand promise, what your mission statement will be. Also known as a "tag line". My friend and coaching client Vicky Wilson has a beautiful mission statement for her brand "Bringing A Community Of Compassionate People Together Who Want To Make A Positive Impact On The World". This conveys her purpose as a business owner. She is in direct sales but as you can see she does not lead with that. Her mission is much bigger than the products that she sells. 

You may be using your name or something that highlights your style. Your tag line is a short description that gives people some insight into your brand. Craft your brand around your personal style as much as possible. Choose consistent images to market your brand. Photography, colors and images in marketing make a huge impact on your business. 

Personal Branding Step Four - Make It Official

Now that your brand is taking shape and coming to life, make it official by buying a domain name for your brand {you may not have a blog just yet but you can route your domain to your Facebook fanpage or Instagram account for now. The important thing is to secure the name before someone else takes it} and setting up your social media accounts to reflect your style and brand. Ensure that your name and about info is consistent throughout your social media accounts. Be sure to avoid these popular branding mistakes

PERSONAL BRANDING STEP FIVE: CONSISTENCY IS KEY

Be consistent in your messaging and presentation at every turn. Advertisements, marketing materials, video presentations and testimonials should all contain images and colors that are consistent. This allows for a consistent clean look that your network will start to connect with you and your message. This will help your brand go viral. 

Look at some of the favorite people and brands you follow on IG. One of my favorites is Alli Webb founder of DryBar. Check her out on IG @AlliWebb. She has a personal account for her personal brand and @TheDryBar also has their own company branded account. When you look at Alli's account you will totally see what I mean. Buttercup yellow is her favorite color. You will see this consistently through out her social media. It is also the color of her brand for DryBar. The more consistent you are in the look + style of your brand the more people will recognize it. 

PERSONAL BRANDING STEP SIX: SOCIAL MEDIA MARKETING MASTERY

Now you are ready to master the skills of marketing your brand. Your brand will allow you to build a community of followers that you can provide value to while building long term relationships with. Learning to market correctly and effectively will ensure that you build a successful business and brand. Follow the 80/20 rule: 80% you + give, give, give, value, value, value and 20% marketing your business and products. This means that 80% of the time you are giving your network free value. Free resources. Free advice not expecting anything in return. You are spending 80% of your time building trust. The other 20% of the time you are sharing what you do, what you sell, what you offer. 

Follow this rule throughout your marketing, offline and online and you will attract people who are ready to open their hearts and wallets to do business with you. Need a social media template to help guide your content creation process? This one by Sandi Krakowski is a real gem. 

When you lead from your heart and honor the fact that success will take time and a lot of hard work you will build a sustainable business. Success does not happen overnight. The abundance that you experience will be a direct reflection of the value that you selflessly give and the relationships that you build. A soul centered brand is what leads to a business and bank account that thrives. 

Were these tips helpful? Are you working to create a personal brand? Leave me a comment and share how your branding journey is going. 

P.S. Still having trouble defining and organizing your brand? Check out the TOOL KIT for more business building resources. Ready to take the next step and take your business online with a blog, email list and marketing funnel? Another session of the Creative Branding Academy opens soon!}


April Williams is a #CreativeMomista of two boys and Founder of Creative Brandista™, a community dedicated to the creative authentic women entrepreneur. Her passion is driven to inspire women + moms to build powerful online brands that are authentic and soul driven. She is also the creator of the Creative Branding Academy, a step by step program to to creating an authentic personal brand.

Imagine. Create. Inspire.

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