Stay At Home Mom Social Media Marketing Plan

We all know that there is a lot of great training out there for social media marketing. The problem is that its not completely realistic for the stay at home mom running around chasing kids, running a household, a business and losing her mind with distractions. So throw out what the "gurus" say and let's talk about a REAL plan tailored for the crazy life of a MOMpreneur. 

Being a work at home mom is stressful and unpredictable. Chasing kids around while trying to rock out a business is like Mission Impossible. I personally dream of having a full time nanny 4-5 hours during the day and a small office space rented in town where I can take my creativity and Peppermint Mocha and lose myself in work.....but let's get REAL. Someday. I have desire mapped it. Its being manifested with every core of my being but for now I have to create a real plan that WORKS.  If you can relate and struggle with this then this marketing plan is for you! Tweak it to fit your schedule and social media platforms that you find the most results from in your business. I build most of my business on Facebook so you will see me reference Facebook as a primary social media source. If that does not work for you, tweak it to fit the platforms that you are the most active on. 


Revenue Generating Activities

Before we dive into the actual plan its CRUCIAL that you identify the 4-5 REVENUE GENERATING activities that produce results in your business. The foundation of every business comes down to networking and making new contacts. Expanding your network should be at the top of that list. Busy work will not grow your business. You have to have a crystal clear understanding of the EXACT activities that will produce income. Time is money, ensure that the time you spend you are spending wisely on activities that will produce income. 

ATTRACTION MARKETING

The most effective way to market your business online. You will want to use this strategy to make the most out of this marketing plan. If you are new to attraction marketing be sure to check out my blog post How To Use Attraction Marketing To Build A Business Online. 

{Self Care} STart your day with A Routine

  • Taking care of yourself will keep you sane. The better you feel, the happier you are and more productive you can be. Your physical and mental health will make you a better person, professional and mom. Find time during the day for physical activity, a workout, yoga, going for a walk. Whatever you enjoy doing and gets you moving. Get your kiddos involved. My 3 year old loves to do jumping jacks.
  • Make sure you get a shower first thing in the morning, approach your day as if you were getting ready to go to work for the day. Get dressed in something cute and comfortable. Wear your favorite colors. Throw on some make-up, spritz of perfume. Just my favorite lip gloss, mascara, cute comfy outfit and power bun can make me ready to tackle the day and set the world on fire! Don't neglect yourself. 
  • Get a load of laundry on, tidy the house a bit, get yourself and the kids a healthy breakfast, coffee, protein shake. Spend a few minutes also feeding the soul - daily devotional, affirmations, personal development. 

 


Morning SOCIAL MEDIA PLAN

  • Prepare your first post on social media mid morning. Give value around your brand and for your target market. You can use a tool like HootSuite to post to numerous social media platforms at once. 
  • You should be active in several groups that are focused on building relationships with your target market. Groups should be value focused to build relationships. If you have a private group you manage centered around your brand, post value driven engaging content and spent a few minutes in other groups giving value, answering questions, building relationships. **Very little time should be spent in your newsfeed. It is not productive and a time waster. Focus more time and energy on your notifications (globe icon next to message icon on Facebook). See who is connecting with you, posting on your timeline, posting in groups. 
  • Check your list of birthday notifications. Send private personal messages. Posting to someone's timeline just gets lost with the countless other posts. Make your connection standout. Send something fun, personal and memorable. Use it as an opportunity to get a conversation started. Also use this list as a way to clean up your friends list. 
  • Add 5-6 new connections to your Facebook. Expand your list so you have fresh eyes on your content every day. New people to build relationships with. Focus on your target market. Connect with like minded peeps from groups and favorite fanpages. Send a personal message with your friend request. Look for people that you have mutual connections with. Example message  "Hey Susie, am connecting with you from the ________ group. I enjoy supporting other women and moms who are also running a business. Sent you a friend request and look forward to learning more about what you do and how I can support you". Tweak the verbiage to fit your style. When a person accepts your friend request, send a follow up message to further introduce yourself. A short paragraph with no links or business pitches. End with a question to engage the person to learn more about them. 
  • Go through your existing friends list, message 5-6 people you are already connected with. Focus on building the relationship, NOT pitching your business. Go to their profile and find something you can connect with them about. Private message them with a genuine compliment on a new profile photo or family photos, congrats on a new business promotion, provide a valuable comment to a post they made but do it in a private message to get a conversation going. **90% of your time on social media regardless of platform should be spent having 1 on 1 conversations. Connecting with the person on a personal level. Building the relationship. 
  • Check your Facebook events for local networking opportunities going on that week. Make it a goal to get out 2-3 times a month to a local networking event to meet new people and expand your local network. 

MID-DAY/Evening ROUTINE

  • Unplug from social media as you get close to lunch. Put your energy and focus back on your kids and house. Do another load of laundry, take the kids outside, read a book to them, recharge and refocus. Have lunch, tidy up the house. 
  • Early afternoon, during nap time or play time check your emails and respond to messages. Sort and organize what you want to keep. I have created very specific folders in Gmail to stay more organized. 
  • Create another post for social media. Value driven and engaging for your network. 
  • Respond to any new Facebook messages. 
  • Unplug for the afternoon and be present for your family through dinner time. 
  • After kids go to bed, check for and respond to any new messages and notifications. Work on any projects or phone calls that you are not able to take during the day.  

When you stay laser focused on revenue generating activities for your business you can accomplish a lot in a very short time frame. The foundation of your business is expanding your network daily, making friends, building relationships. The more relationships you build the more people will be attracted to your business, your products and working with you.

 

DOWNLOAD A FREE 2-PAGE ACCOUNTABILITY SHEET TO HELP YOU STAY ON TRACK WITH YOUR SOCIAL MEDIA AND BUSINESS BUILDING ACTIVITIES


ADDITIONAL TIPS

  • You can't work on 5 things at once so don't have 5 applications open at once. When you start something, try to stay laser focused on it until its finished. If you are checking emails close out of Facebook, don't have that distraction. If you are working on a blog post, close out of everything else until you get it done. 
  • Fridays are slow social media days. Use Fridays to tie up any loose ends from the week. 
  • Once a week or month, pick a day for "purging". When your life feels cluttered its difficult to focus. Clean out a junk drawer, closet, your vehicle, paper clutter, your email. It will be very liberating to declutter your life. 
  • At the end of every month set a reminder on your calendar to go through your business expenses and organize them for the month. 
  • If you are blogging, schedule one day a week to create a blog post. Schedule the same day for consistency. 
  • Evernote is an amazing resources to keep yourself organized and on task. 

LIFE STYLE TOOLS

Use tools to keep yourself organized. Your expenses, your follow-ups, appointments. Keeping it all in one place ensures you aren't wasting time trying to track down paper. I still prefer the old fashioned method of writing things down as I am a very visual learner and creative personality. I like to doodle and see thoughts written on paper. If that fits your personality and style here are a few of my favorite resources. Find what works for you, consistency and organization is key to running a happy healthy home, life and business. 

  1. A goal planner/calendar works great for staying organized daily. I love the Tools4Wisdom products that you can easily find on Amazon. 
  2. A good old fashioned 5 subject notebook is where I keep my brainstorming notes for projects. 
  3. Erin Condren has amazing life planners, notebooks, lesson planners, and address books.